SC Johnson's new TV ad airs, Eggbox Studios' photo-real modeling helps with the environment.

SC Johnson's new product, 'Fresh Discs', has been officially launched with a commercial created by 'A Large Evil Corporation'. Eggbox Studios helped with modelling the environment and props used in the 30 second advert.

Most of the props were based on catalogue images and photographs, however, the toilet also needed to match a real toilet that was filmed on a studio set. The rim-block cage, Fresh Disc packaging and the 'fresh disc' itself were modelled from actual products that were supplied by A.L.E.C.

The commercial can be viewed below: